Why? Because you like what you are. You are attracted what confirms what you think, how you are, who you are, what you know. ((
A tuning fork is calibrated to vibrate at a precise vibration, like the musical sound A. A piano wire is manufactured to resonate at a certain frequency, approximately, depending on the exact length of the wire. A piano can be out of tune, meaning that its wires are relaxed and too long… A person is like a material that resonates strongly at the particular frequency of whatever “it” is. Means the same thing as “it struck a chord with me” – just that you recognized it well, related to it really strongly.
A person is more like an orchestra than a piano: many instruments. Ego, soul, mind, body, conscious mind, subconscious mind, will, attention… a real orchestra full of instruments, no musicians.
Sometimes your soul resonates, sometimes your ego resonates, sometimes, most of the time, your mind resonates… and it resonates with what it has heard most often, so whatever lies you have heard a lot, you resonate with it.
The Germans, after Hitler repeated his lies often enough, the Germans resonated with what he said, and marched into their death, willingly, blindly, heroically.))
There is no mystery why humanity is growing away from its true nature, not towards it.
Watch who and what is hugely popular? The more popular they are the more people they attract the closer their “truth” is to the common society trained mind. The more it sounds true.